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Mediseo has extensive experience in SEO within Surgical Healthcare and employ a range of ethical SEO techniques to improve the number and quality of visitors to your website. We specialise in medical SEO and have been delivering marketing solutions to the medical industry for many years.
Whether you are a Surgical Device manufacturer looking for SEO, a dental practice, a healthcare company, a medical research company, medical supplier, pharmaceutical company or any other kind of medical business we can help you achieve online success.
Our medical SEO services are being utilised by a range of businesses we have achieved successful page 1 rankings in Google and other major search engines.
Our Medical SEO packages use a number of search engine optimisation techniques to maximise the chance of success for your website including:
This is a brief list of the ethical techniques we employ to deliver SEO results for your medical business but your requirement will be unique to you, so our methods are designed to suit your specific requirements.
Google, as well as others, prefer sites that employ ethical and natural SEO.
They want to see a site that produces good, solid content and focuses on that. They like sites with value, not just keywords.
Mediseo help by making your site standards-compliant and accessible, offer advise on adding relevant content.
Natural SEO is a long term strategy. Natural SEO will allow you to receive an increasing amount of traffic over time and you don`t have to pay for every visitor. The downside is this method can take anywhere from 3 to 12 months depending on the age of your website.
One of the disadvantages of natural search engine marketing is the time required to get your website to the top. Unfortunately, you must understand that natural search engine high ranking positions do not happen over night. SEO is a process. It can take some of your keywords and phrases 3 – 6 months to start showing improvement on the search engine listings that is because the search engines do not update their indexes daily or even weekly.
Research shows that 70 percent of internet users click on natural listings (SEO), versus 30 percent that choose paid listings (PPC). The natural links are perceived as unbiased, therefore more credible then the paid links.
Depending on budget we would suggest a mix of natural selection and paid for activity using PPC services like Google Adverts, see Pay Per Click for an overview on the benefits.
The primary benefit of pay per click is the immediate results and complete control.
Spending on PPC should be seen as part of your overall advertising budget. PPC advertising allows websites to quickly generate excellent levels of traffic to each of their web pages and can be used in conjunction with any form of online and offline advertising to create a potent marketing mix resulting in large volumes of traffic.
A key benefit of PPC is how fast traffic can start to arrive on your pages, as soon as you have finished setting up the campaign and have activated the ads, whereas other forms of marketing can take time to bed in properly before you see any results.
Mediseo advocates the use of specific keywords that have been thoroughly researched to ensure a good return on your investment. The one advantage of a PPC campaign is the excellent management software, you can track your adverts and see how succesful they have been.
You can determine precisely how much each PPC visitor costs you, allowing you to calculate the required sale per visitor before you begin returning a positive return on your advertising investment. This is highly desirable for businesses that want to closely monitor their marketing performance.
We would suggest a mix of PPC to add immediate traffic to the site while natural selection builds long term traffic, see Natural SEO for an overview on the benefits.
The aim with all optimisation work is to drive more traffic to the site, but while this is good – what you need is for this increased traffic to result in a positive action.
This means creating ‘calls to action’ that are relevant to your particular needs.
Sometimes this results in a drop in visitor traffic but an increase in sales, this is a great result – it means the message is getting to your customers.
Below is a recent case study showing the results of this focussed activity.
SEO
218% increase on monthly natural traffic within 6 months
PPC
Optimise cost per conversion by 300% and stabilise the low cost per conversion whilst increasing budgets
