It is important not to underestimate the importance of the impact Social Media will have on business and is something no business with an online presence can afford to ignore.
To ensure that your business is socialising with the right people and in the right way, you need a social media policy, and a way of delivering this policy so you benefit form this growing force.
Social media is more than just a passing trend.It is now utilised in some form by people from all walks of life, from professionals to patients. By tapping into social networks you access a valuable source of communication linking directly with your target demographic.
Google and other search engines are rapidly integrating social media with their search functions. As time goes on, current trends suggest that social media marketing and search engine optimisation will become highly integrated.